Major producers focused their acquisition dollars primarily on ultra-premium and luxury-priced brands in an effort to migrate their brand portfolios to higher price points.
Acquisition interest from international beverage companies continue while mid-sized private wine companies remain active in making brand and winery investments.
Assessing the value of a wine investment opportunity is the key to a good purchase.
Historically, we tend to think of countries such as France, Italy and Spain as leading producers and consumers of wine. But in fact, the United States overtook France as the world’s leading wine consumer in 2011.